Essence
While Italian restaurants are everywhere, few capture the genuine spirit of traditional pizza al taglio with a contemporarytouch that resonates with the Dubai market and international clientele.
Objective
Create the perfect environment for Mordi! in the city of Dubai.
The meeting point between tradition and the desire for premium, bold experiences proved to be the ideal combination to bring a unique and evocative visual identity to life, capable of translating the owners' values into distinctive and recognizable visual communication.
Strategy
Mordi stands out: generous slices, bold flavors, and an authentic brand identity.
Designed to win over curious travelers, quality-conscious residents, and families looking for comfort and fun, the brand blends Italian passion with the cosmopolitan spirit of Dubai. Mordi! is not just a place to eat: it’s a taste of home, a bite of joy, and a slice of Italy right in your hand.
The visual identity combines Italian heritage with contemporary boldness: Mordi! aims not only to share authentic Italian flavors and traditions with the world, but above all, to position itself as a unique, surprising, and relevant player in the city’s culinary scene, thanks to a bold and innovative look.