Essence
When a talented mixologist decides to turn their vision into a niche product, branding cannot just be about aesthetics: it must tell the story of an entire philosophy of life. Luma Spirits was born this way, from a close collaboration between creativity and identity, between craft and poetry.
Objective
Our task was to build a brand capable of containing all of this: the travels, the flavors, the emotions, and the authenticity of someone who has made sensory experience their raison d'être.
Strategy
The challenge
Creating a spirits brand (Gin and Amari) capable of standing out in a crowded market without resorting to the industry's most overused visual codes. The client didn't want just any gin: they wanted a universe. A brand that spoke of freedom, soul, and lived beauty, not just a product.
The name
Luma is born from the fusion of lux (light) and alma (soul).
An essential name that goes straight to the heart of its meaning: offering unique and intimate experiences that involve life and the senses.
A name that needs no explanation, because it already carries it within.
“Luma is the story of a soul, a body that travels and discovers, crosses places, and creates combinations of flavors that make it imagine, dream, and live.”