Essence
The central goal of the collaboration was to move beyond the initial experimental phase to build a solid, consistent and structured digital identity.
Objective
To position LKQ RHIAG as a primary educational reference point in the industry.
This meant enhancing the educational offerings of the "LKQ Academy," strengthening the sense of belonging of the network of affiliated workshops (A Posto, Dedicar, Workshop Number One), and activating measurable lead generation strategies.
Strategy
Giving structure to leadership through an omnichannel vision.
Square Marketing's approach was based on the creation of multi-channel, data-driven and scalable communication. Two parallel but synergistic "Customer Journeys" were mapped: one dedicated to institutional communication of the parent brand and one oriented to "proximity voice" for the workshop networks - with two differentiated Tones of Voice, institutional and accessible for the corporate side, human and empathetic for the local networks, to optimize engagement for each specific target.
The solution? An integrated narrative ecosystem and targeted campaigns. To transform the strategic vision into tangible results, Square Marketing devised a structured executive plan: a digital and editorial plan built around short-form videos, technical carousels, and behind-the-scenes storytelling; four days of live coverage at Autopromotec 2025 in Bologna; a one-month Safety Month educational campaign; proprietary multimedia production through photo/video shoots and Reel interviews; and ongoing management of targeted Meta Ads campaigns.
Structured growth and increased authority in the marketplace: Square Marketing's strategic and operational work enabled LKQ RHIAG to significantly expand its visibility and build a stronger, more profiled community, laying an excellent foundation for the future and far exceeding initial estimates in terms of coverage. A measurable, value-driven approach has transformed LKQ RHIAG's digital communication into an active positioning and reputation engine, consolidating its educational role in the IAM sector while combining global institutional authority with concrete proximity to customers and workshops in the area.