Essence
The challenge: to transform the digital communication of a historic Italian agri-machinery leader into a concrete lever for international positioning, industry leadership, and demand generation.
Objective
Turning digital communication into a lever for international leadership.
To support and strengthen Alpego's internal marketing department with high-level strategic guidance, elevating every digital touchpoint of the brand: a multilingual website designed to become an industry benchmark, revamped product catalogues, content production reflecting the company's industrial heritage, and a performance marketing architecture capable of generating qualified leads in key markets.
Strategy
One interoperable system, not isolated activities.
The Square Marketing approach for Alpego was built on one key principle: moving away from isolated activities to build an interoperable system where the website, video content, SEO, advertising, and CRM operate as a single, unified engine. The strategy began by redefining the core foundations-web presence and corporate materials-before expanding into content, campaigns, and automation, with a constant focus on seamless integration with the client's internal marketing team and processes.
The solution? An integrated digital ecosystem, built to last. Square Marketing delivered a complete multilingual website (alpego.com) in five languages, with an SEO-oriented architecture and UX built for a complex product catalogue; a full redesign of product catalogues aligned with the new visual identity; dozens of video productions for product features, brand storytelling, trade shows, and social content; ongoing SEO positioning across target markets; international advertising campaigns in Italy and Germany with dedicated landing pages; direct ongoing strategic partnership with the internal marketing department; and CRM consulting and implementation to turn traffic into profiled, traceable leads.
A project that demonstrates the true meaning of "integrated strategic support": not replacing the internal marketing department, but multiplying its impact. Since 2022, Alpego and Square Marketing have worked side-by-side to build a digital ecosystem that serves as a technological foundation, a commercial lever, and a showcase of authority.