Celebrating the Italian ice-cream in Dubai

Gelato & Floats
Having real Italian ice-cream in Dubai? Find it at Pedalò, an entrepreneurial initiative that, as an agency, we have supported since the beginning in terms of social media, content strategy and advertising campaigns.

The peculiar feature of this project is not only the diffusion of the Italian ice-cream culture with a focus on the product, but also the integration of the traditions of the Bel paese with the customs of the United Arab Emirates, creating particular contents (but also ice-cream flavors) on special occasions, holidays and civil and religious celebrations.

Finally, through geo-localized ad campaigns, we spread Pedalò menu on the main platforms for ordering food online, in particular Deliveroo, to allow users to receive ice-cream directly at home.
“Through our strategy, we try to communicate an Italian ice-cream that Dubai locals can feel a little more like them”.
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Square Marketing Middle East - FZCO

IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates