Dubai World Trade Centre
Dubai World Trade Centre or known rather as the Sheikh Rashid Tower in its creation is a 38-story and 184 meters long skyscraper in Dubai. It is located in one of the most important zones in the city and it is one of the most important buildings in the United Arab Emirates.
Exhibitions in the Dubai World Trade Centre in 2023
| Exhibitions | Description |
| Duphat | Duphat is a pharmaceutical exhibition that takes place at Dubai World Trade Center from 10 January to 12 January. This is one of the biggest exhibitions that organizes its events in this center with a size area of 30’492 sq miles. Exhibitors are showing their products in this exhibition. Duphat has played an important role in the pharmaceutical industry of the MENA region in the last 26 years. The organization of Duphat was initially to support the local market, but faster they became a regional leader in the education of companies coming from the Pharma sector worldwide. |
| Intersec | Intersec is an exhibition about safety and security that merges together in its 24-th edition with more than 1000 exhibitors to discuss strategies related to global security. From 17 January to 19 January more than 30’000 attendees from 120 countries will be part of the exhibition. There is a huge space available (47’000 sq miles) for the display of different equipments. The exhibition will host 5 key product groups that include Commercial and Perimeter Security, Homeland Security, Fire and Rescue, Safety and Health, and Cyber Security. |
| IFOS | The International Federation of ORL Societies is an organization representing over 50’000 Otolaryngologists from 120 countries. IFOS started the activity in 1965 to continue tradition between World Congresses. This organization has evolved on a global scale to treat people with ORL diseases. IFOS has made tremendous progress in evolving its structure. Its activities include lobbying the World Trade Organization. providing interchange between centers, publishing a newsletter, and maintaining an active site. The International Federation of ORL Societies has started a worldwide action ‘Hearing for All’. |
| Arab Health | Arab Health brings together different actors from the health industry and makes healthcare sustainable and efficient. This event dates activity are from 30 January to 2 February 2023. More than 3000 Exhibitors from 70 exhibiting countries will participate in ten conferences. In total will be 51’049 visitors that will have the opportunity to learn more about innovative solutions that lead to industry evolution. Conferences include radiology, OBS and GYN, orthopedic, internal medicine, and more topics to share related problems between experts. |
| Duphat, Intersec, IFOS, Arab Health | Read the full article about these exhibitions |
| AEEDC | This organization started the activity in 1996 as the UAE International Dental Conference and Arab Dental Exhibition. Over the years AEEDC has won the reputation of being one of the most trustful organizations and a point of reference for dentistry experts, and industry professionals from each corner of the world. Providing wide knowledge in each exhibition the organization continued expanding alongside Dubai to be one of the most sophisticated events globally. More than 3600 Exhibitors from 155 countries will participate in the event and organize conferences to learn practice courses, and important lessons applied to Dental Science. Approximately 66’000 visitors will have the chance to attend 4800 Brands in 22 National Pavilions. The exhibition takes place between 7 and 9 February 2023 at Dubai World Trade Center. Several Conferences and forums will be organized during the exhibition with a focus on practice learning and profiled audience. |
| JGT Dubai | JGT Dubai is an event that will take place from 12 to 14 February 2023. Dubai World Trade Center will host an activity that includes international businesses and represents a B2B exhibition. JGT stands for Jewellery, Gem, and related Technology and is a place where investors put their effort and investments. Visitors can find Gem Dealers, Jewellery sellers and manufacturers, technology service providers, and other sellers to expose their products in the exhibition. A number of private dealers, designers, and manufacturers will visit the exhibition. |
| International Property Show | The International Property show is the biggest event for International and Local Property selling in the Middle East. Visitors can witness really good offers from developers. This will be like a one-stop shop for buyers that seek the best options. At the same time offers from real estate agents, banks, other financial institutions, and legal service providers provide clients with a full package of bargain deals. IPS will gather together International and Local exhibitors who will try to present their projects and services in order to improve their activity and increase their presence in their country and region. |
| Breakbulk Middle East | Breakbulk Middle East is an event that brings together companies of Gas and Oil, EPC (Engineering, Procurement, and Construction) companies, and government ministries. The exhibition will last two days 13 February and 14 February. More than 2000 companies from 55 countries will join the program and share thoughts and insights in the field of gas and construction. This program will include industry sectors like Maritime Transport, Air Transport, Ports and Terminals, and Road Transport. This event is an intense experience of exchanging knowledge between businesses and creating lines of communication with clients. |
| GulfFood | Started in 1995 GulfFood represents innovation and creativity in the food industry and culinary. In this edition, GulfFood will continue to merge food communities around the world. So we profit from a big global community that interacts intensively and has common objectives in food and beverage. In GulfFood we will see different competitions like GulfTable which is a product display activity, but also a real battle in cuisine. Best chiefs in all kinds of specialties will experiment with cooking for the first tables to display their finest pieces of art. This year’s event will host more than 4000 companies from 120 countries to display more than 100’000 delicious products. |
| AEEDC, JGT Dubai, International Property Show, Breakbulk Middle East, GulfFood. | Read the full article about these exhibitions. |
| Dubai Derma | Dubai Derma is an exhibition that is part of Index Conferences and Exhibitions, a member of Index Holding annually. This exhibition comes in cooperation with the Pan Arab League of Dermatology, Arab Academy of Dermatology and Aesthetics AADA, and GCC league of Dermatologists. The program represents an exceptional platform for innovation and the latest scientific information in the field of Dermatology and Skincare. Since 2001, Dubai Derma brings together speakers, surgeons, skincare practitioners, and experts to exchange experience and win new insights and methods to operate in the industry. This will create a big network of experts that are related through common interests and common practices. This is a great opportunity to share knowledge with businesses, distributors, and end users that support industry development. |
| Dubai WoodShow | This show is the only one that is organized live in person in Dubai and the Middle East connecting the Global Wood Industry and Woodworking machinery. Providing a perfect chance for suppliers and manufacturers to display their products this year’s show will merge innovation and diversification of products. Displaying large machinery to key players and manufacturers in the region will be an important part of the exhibition. Dubai Woodshow is the first choice for specialists who visit the show each year from each corner of the globe. Being the only show in the region that organizes B2B meetings in the woodworking industry, it is at the same time the event that attracts more interest in the industry. |
| The Custom Show Emirates | The Custom Show Emirates is a show that offers spectacle and entertainment for the attendees. Drifting, races, off-road event, and many other events will complete the exhibition and will give a piece of real action for the visitors and the exhibitors. The event will start on 10 March 2023. Custom Show Emirates will last three days. It cost 90 AED for the day pass and 250 AED for three days. |
| DEAL | DEAL is the exhibition that brings closer clients with businesses and the best experience for the attendees during the exhibition. Dubai Entertainment, Amusement, and Leasure will take place on 14,15, and 16 march 2023. |
| Dubai Derma, Dubai Woodshow, The Custom Show Emirates, DEAL. | Read the full article about these exhibitions. |
| Arabian Travel Market | Arabian Travel Market is one of the most important international travel and tourism events. It unlocks the business potential for tourists that visit the region. Tourists coming into the region and also choosing other destinations are the focus of the exhibition. Tourism destinations from each corner of the world will be united in the exhibition. Agencies, on the other hand, join forces in terms of ideas and projects. They will show their brand alongside the best agencies in the business and will improve technologies in the service provided. Also, they will discuss innovations in destinations and tourist attractions. Airlines will be another point of discussion as transport is an important point to choose between traveling options. |
| ILTM Arabia | International Luxury Travel Market Arabia is an event that brings together small, medium, and so-called luxury businesses. It has in focus fields of traveling and travel brands. ILTM Arabia represents a wonderful opportunity for sales and marketing including all travel specialists. It is one of the core values of the show to make together travel designers and the world’s finest brands in hospitality and accommodation. This is not only a chance to meet new clients for the registered businesses and marks but also to build relationships, and generate new leads. It does not matter if you are a business advisor or a big brand in the industry. Still, you can benefit from the show by discovering new businesses. And of course, being connected at the same time with other networks. ILTM Arabia offers the possibility to stay in touch with ATM Arabia and profit from its network. |
| Paper Arabia | Being one of the most successful shows in the industry and one the most long-serving also, Paper Arabia connects businesses since 2011. This event brings together Paper, Tissue, and Paperboard manufacturers under one roof. Paper Arabia 2023 is focused on serving and displaying new products to be in the steps of the industry’s evolution. Not only products but also innovative processes are driven through sustainable, health-centric, and eco-friendly business propositions. |
| Seatrade Maritime and Logistics Middle East | This event brings together marine professionals from all over the world together in the UAE. Established in 2008, the show has evolved, and ever since, the events in the exhibition are covering more sectors and including more actors. The three-day show includes more conferences and other networking varieties. This year the event will be returned to Dubai, from 16 to 18 May 2023 at Dubai World Trade Center with a new digital component, allowing the attendees to profit from the opportunity. |
| Arabian Travel Market, ILTM Arabia, Paper Arabia, Seatrade Maritime and Logistics Middle East | Read the full article about these exhibitions |
| Seamless Middle East | Seamless Middle East is one of the most sponsored exhibitions out there. With more than 240 sponsors Seamless represents a mega event of Digital Marketing, E-Commerce, Fintech, Payments, and more. 15’000 attendees each year; Seamless is a multisourcing event that hosts more than 500 exhibitors and speakers. The exhibition and Conference will take place on the 23rd and 24th of May 2023. |
| Index | Index events bring together Interior Designers, Hotel Developers, Retailers, Fit-Out Contractors, Retailers, and Fit Out Contractors. The exhibitors have the chance to do business with thousands of buyers thanks to the wider network of attendees. Index connects regional buyers with major suppliers, brands, and manufacturers from countries outside the region. |
| The Leisure Show | This show is the best platform to meet SPA Operators, Gym Owners, and Hotel Developers all under one roof. Events in the leisure show are the best place to learn, do business, and network. Furthermore, buyers and suppliers can win useful knowledge by interacting responsively. That means taking the best chance to meet and create the first impression. By exhibiting you will have the chance to do business with buyers that want to learn more about the industry. Buyers want to experience innovations in wellness solutions, spa products, and innovative recreation. This can turn into a very attractive way to do business for the suppliers also, which are interested in finding potential markets. |
| Workspace | Workspace is clearly for working professionals, Commercial Real Estate Stakeholders, CTO’, HR, and Office Managers. For 20 years the event has provided space for the region’s key buyers to meet manufacturers. Not only that but finding smart office technology solutions, creating fit-out and design concepts and corporate wellness solutions are opportunities for the attendees. The Workspace will happen between 23 and 25 May 2023 at the end of the month, together with Index, The Hotel Show, and The Leisure Show. The place is available for visitors and exhibitors starting from 10:00 until 18:00 at dinner. |
| The Hotel Show Dubai | The Hotel Show Dubai has connected regional buyers with global suppliers in the last 20 years. The event gathers visitors from each country, forming in that way a wonderful opportunity for hospitality professionals to discover new things and do business. |
| Seamless Middle East, Index, The Leisure Show, Workspace, The Hotel Show Dubai. | Read the full article about these exhibitions. |
Chronology of construction
It was inaugurated for the first time in 1979 by Queen Elizabeth II and the presence of Dubai Ruler to whom it is named after. Furthermore, the tower is designed by John R Harris and partners JHRP, an English architect. It covers a space of 1.3 million square feet for exhibitions and events, Dubai World Trade Centre is the first destination for important events.
Welcoming more than 500 events and exhibitions per year, Dubai World Trade Centre rules the market. This year the number of visitors will be bigger than 2 million visitors. According to Wikipedia, the total number of visitors has been extremely high since 2015, with 2.74 million visitors per year.
First Buildings
Dubai World Trade Centre is one the earliest centers built in Dubai. However, the tower does not stand alone nowadays. The surface is extended with Hall one, two, and three of Dubai’s International Convention and Exhibition Center DICEC in the years 1987 and 1988.
In 1996, Halls four to eight opened and started to function giving the reputation of an international building and making a reference for the country market. The space added to the existing Halls was 27’870 square meters.
In 2003, the new Dubai International Convention and Exhibitions Centre opened. An Entrance connects Halls one and two, the Convention Tower, Novotel, and Ibis Hotels. The Centre now has the form of an international multi-building center and it is bigger and more sophisticated.
Sheikh Saeed Halls were opened back in 2009, increasing the total space for exhibitions to 92’900 square meters. This change made the building the biggest venue in the Middle East for events.
Steps to a supermodern infrastructure.
New Za’ abeel Halls opened in 2016 adding more space to the Dubai International Convention and Exhibition Centre. About 15′ 500 square meters were added to the existing space giving the organizers more options to exhibit and consider space design for the exhibitors.
The One Central projects begin and pass into three phases to concretize one of the most wonderful changes that have happened to the building since it was first opened in 1979. Phase one was finished in March, including the Offices one adding in this way 14’197 meters of leasable space for F&B and Retail companies. At the same time, the 588 room Ibis One Central Hotel opened its doors for business.
In 2017, phase two of One Central Project is finished including Offices two and three. The two buildings form a space of 69’000 square meters of combined space for exhibitions and other activities to interact and at the same time include more activities. These offices have a rooftop of restaurant space.
Expo Village
Expo Village was also built for the Expo 2020 event and it was opened to the public afterward. In December the 25hours Hotel Dubai was in its first steps of construction at the One Central Site and was finished in 2022. Besides Dubai International Centre, the Hotel has 434 rooms and suites and additional space for events and exhibitions. The hotel has a Spa and restaurants and bars.
Other Initiatives
After making ready all the infrastructure for Expo 2020, in December 2018, phase 3 of One Central is completed. Offices four and five are completed offering 64’500 square meters of space, combining commercial space with space for businesses.
In December 2021, The Dubai World Trade Center announced that it would become a regulator in the market of Cryptocurrencies, and cryptocurrency exchanges. They published their agreement with Binance to set up an international virtual asset ecosystem.
The vision of Dubai World Trade Center
The vision is to make Dubai the center of world businesses joining the exhibitions and conferences and at the same time to be a point of reference for the main business actors in the Middle East. From a single tower in the early years, it is now a huge business zone. Exhibitors are made from thousands to millions in a business year. The growth of the Dubai World Trade Center will be made through physical space, but also in the network.
Increasing the network of businesses that closely collaborate with the tower will be the basis to develop construction projects. The organization of the Dubai World Trade Center is motivated by innovation and the need to become bigger. The market has dictated the changes over the years and now it is time to overcome the big players. Competitors in the United States and China get important organizers and the objective is to import these exhibitors in the events that are organized in the Middle East.
Of course, already there are businesses that are joining the action in the Middle East exhibitions, but rather than quantity, organizers need big companies to join in their events. That means more expertise in the conferences and more interested buyers.
Another objective for the center is to collect as many visitors-buyers as possible. By increasing the interaction with the exhibitions the demand for the products of the regional market is higher and at the same time, we see that participation is higher. The diversification of the topics is also a reachable goal, collecting organizers from many business fields and at the same time testing the limits of the buildings and the infrastructure provided.
The Mission
Dubai World Trade Centre has a special objective to provide a business platform with integrated end-to-end services. This will consolidate the destination Dubai for the regional market. Motivating the personnel with rewarding career opportunities, and creating a global calendar of events. The calendar of events consists of managing the activities in a business year to provide real estate solutions for the organizers of the exhibitions.
Another task for the managers of the tower is to find the best place for the exhibition. This is highly relative and it is indicated by many factors. First, the size of the exhibition is a key indicator. Second, it is the budget that the organizers of the events have put in the disposition to spend for the exhibition. The period in days is also very important to choose the location and the rooms and halls that fit better with the exhibition characteristics.
Managers give priority to the exhibitions over the conferences and that is for a good reason. Conferences are more in number and include a maximum of two-day activities, but they don’t gather as many businesses as the exhibitions. Also, exhibitions have visitors and require extra preparation to handle the volume of people entering the halls.
The preparation of the stands requires more time for the exhibitions as a conference includes only seats and a good scene for presentations. Each business has its own stand design in the exhibition and the area should be modulated based on the exhibitors’ needs.
In the final, the managers of the Dubai World Trade Centre seek to deliver the best options for events, conferences, meetings, and exhibitions.
What does the tower have in store for exhibitors?
Tower offers an enormous space for events and exhibitions and board meetings. The global organizers can enjoy the 120’000 square meters available to design the space according to exhibition needs. Managing staff provides the infrastructure including service teams to support them during the preparation.
When we speak about Dubai World Trade Centre Hospitality, we can see it globally. Visitors from all over the world visit the place each year, together with international notable companies. During this time, the staff of Dubai World Trade Centre has gained expertise and it has become more adaptable to the event organizers’ needs. Event Plus is a platform that is focused on e-commerce services for visitors and exhibitors.
Handling the key facilities management services for the buildings they own is another task including the managerial tasks in engineering, housekeeping, infrastructure, emergency response, and health and safety.
With over 40 years of experience organizing exhibitions and at the same time being the largest venue in the region it represents the first choice for organizers. Each year events and exhibitions create an amazing album of shows. You can find every kind of event or exhibition starting from F&B, Hospitality, Medical Sector, Trade and Retail, E-Commerce, and a variety of other fields.
Currently Dubai World Trade Center has the majority of the largest exhibitions. Now the staff is trying to implement ideas and solutions for B2B, and B2C events, following their evolution. To help organize the events, the Centre owns DXB Live, an experimental agency. DXB brings a team of top industry experts that provide solutions for the clients, drive high production values, and mirror the creative concept that the company has.
Since the opening of One Central, Dubai World Trade Centre has been at the forefront of the industry. The company owns a collection of properties in the most important zones of the city. Construction of Expo village, but also Dubai Exhibition Centre has made the center bigger in value and positioned it higher in the market.
Assets that are in the management of Dubai World Trade Centre are Sheikh Rashid Tower, Convention Tower, The Offices at One Central, one Novotel Hotel, two Ibis Properties, The Apartments, Dubai International Convention and Exhibition Center, and the 25hours Hotel One Central.
The Dubai World Trade Center invites businesses to establish their activity in one of the most powerful gateways for trade and E-Commerce. Several Licensing options are offered, enabling the companies to enjoy Dubai and their new adventure there. The Authority understands its environment and provides enhanced stimulus for businesses. Tenants enjoy the advantages Dubai offers in legislation and can profit from the market advantages.
Awards
Dubai World Trade Center is a champion on collecting prices. Literally. Below are the categories of the prices they have collected over the years.
| Categories of Prices | Prices and the year |
| Cityscape Global | Best Commercial Project (The Offices 4 and 5) / 2018 Best Commercial Project (The Offices 1) / 2016. |
| MEED Quality Awards | Small Project of the Year – Expo Park & District Cooling Plant / 2020. Best Commercial Development / 2017. UAE and GCC Best Commercial Project of the Year / 2017. |
| Gulf Real Estate Awards | Dubai World Trade Centre has won: Best Real Estate Project (Commercial Offices—One Central) / 2017. |
| Big Project Middle East Awards | Middle East Project of the Year (One Central) / 2017. |
| Construction Week Awards | Commercial Project of the Year (One Central) / 2017. |
| World Travel Awards | Middle East’s Leading Exhibition & Convention Centre / 2021. World’s Leading Meetings & Conference Centre / 2020. Middle East’s Leading Exhibition & Convention Centre / 2018. Middle East’s Leading Exhibition & Convention Centre / 2010, 2017. Middle East’s Leading Meetings & Conference Centre / 2010, 2011, 2013. World’s Leading Exhibition & Convention Centre / 2006, 2007. Middle East’s Leading Conference Centre / 2001 – 2009. |
| Salon Culinaire | 50 Medals / 2013. 44 Medals / 2011, 2015, 2016. 51 Medals / 2017. 37 Medals / 2018. 35 Medals / 2019. |
| Middle East Trade Awards | Supplier of the Year / 2014. Best Purpose-Built Events Venue / 2010. Best Trade Exhibition – Gulfood / 2010. |
Conclusion
Visiting one of the exhibitions in the Dubai World Trade Center is a unique experience for every visitor. DWTC has achieved the 3 million visitors per year millestone and it is searching for more buyer visitors in the next exhibitions. The centre is the venue for thousands of conferences each year and hosts the most important exhibitions.
Dubai World Trade Centre is one of the main contributors in the Dubai’s economy, with more than 135 countries sending their business representatives to join the events in the Dubai World Trade Center. More than 21’000 companies exhibit at Dubai World Trade Centre.
It has become one of the most attractive spots in the world for trading and other services related. Positioned in the centre of the Business District, DWTC provides a favourable alternative for startups, SME and big companies to reach local and global markets.
Square Marketing Middle East chases the activity of the Dubai World Trade Center and provides in depth information about the exhibitions that are hosted there. You can find detailed information about each month checking our blog.
Our duty to support you does not end here. If you want to exhibit in one of the exhibitions, we can create your stand for you.
Furthermore we can create your brochure, card visit, and design your brand. Our team is dedicated to your stand design and assemble it after the meeting. Not only your stand, but your appointments and business contacts are in focus also. You can take a look at our services. We can provide tools to increase your contacts and at the same time expand your existing contacts.
Being part of the exhibitions can change your business and expose it to new market. This is a unique experience that change your business perception.
Stay in touch with the latest information and also consider each business opportunity. Middle East is one of the biggest markets on the world and you can explore it and create new communicative lines for your business. See you at Dubai World Trade Centre!
