Social selling.

What is it?

In short, social selling is a way sellers use to connect with potential clients through social networks. Over the last few years, social selling has become a virtual way of selling since sellers have been using technology more and more (not only social media) to find new buyers. Social and virtual selling allow sales operators to establish trustful relationships,  increase social credibility and, eventually, match your sales goals.

As technology and communication advance, the old selling techniques are no longer useful to build connections with potential B2B and B2C clients. These outdated methods such as telemarketing, are not as convenient or customizable as social sellings. Selling your brand through social media to actively interact with potential clients and build relationships with them can help you reach your company sales goals.

Yet social selling is not only adding new contacts to your selling list. It’s based on creating relevant social interactions and on presenting your brand as a reliable source to solve the client’s problem thanks to your services and/or products. 

Social selling focuses hence more on generating leads and building a relationship with the client at all points of the selling. As a consequence, selling teams have to be keen on spending time and effort to constantly interact with potential clients.*

Traditional selling vs. social selling

Traditional sale


  • Buy contact lists
  • Limited personal contacts
  • Blocked by gatekeepers (secretaries, switchboards…)


  • Random or out-of-date contacts
  • Limited data on the prospect
  • Irrelevant information


  • Relying on cold calls
  • Waiting for word of mouth
  • Doing massive advertising
Social selling


  • Use professional networks
  • Connect prospects on social
  • Gain direct access to key decision makers


  • Focus on real connections
  • Gather infomation online
  • Discover news about target companies


  • Leveraging social to break the ice
  • Having relevant conversations
  • Guide the prospect through the path to purchase

Why is it so important?

In today’s hyper connected world, social selling substitutes cold and conventional selling methods by aiming at connecting and interacting with the audience. Direct interactions such as commenting, Like or sharing posts, alongside with useful tools as LinkedIn Sales Navigator, companies can easily improve their social credibility and promote themselves to transform their prospects into actual buyers.

Though Social selling, sales operator get the best selling results
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Salespeople who use social selling create 45 percent more opportunities than their colleagues who do not use it.

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Salespeople who use social selling achieve their sales goals 51% more.

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78% of social salespeople outperform colleagues who do not use social media.

What do we do to help you?

In today’s hyper-connected world, social selling is an improvement over conventional forms of selling that can often be impersonal. Through direct interaction such as commenting, liking and sharing customer posts, coupled with sales technology such as LinkedIn Sales Navigator, companies can naturally build social credibility and generate “free” publicity to turn their prospects into buyers.



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IFZA Dubai -Building A1, Dubai Digital Park,
Dubai Silicon Oasis, Dubai, United Arab Emirates